Customer Data Analyst - Top Tier Luxury Retailer
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Hong Kong
Permanent
Bullet points
Joining a Top Tier Luxury retail company
Ownership in customer segmentation for the company
About Our Client
Our client is a retail company with speciality stores selling luxury goods in Hong Kong and China. Branches are located in Hong Kong, Beijing and Shanghai; their product line includes womenswear, menswear, shoes & accessories, lingerie, jewellery, cosmetics, and home & lifestyle goods etc. With more than 54,000 square metres of total retail space, our client also have their own online store and e-commerce.
Job Description
- To in charge of customer segmentation for the company and also on customer targeting in various programmes - aiming to further enhance our understanding of our customers and maximizing revenue.
- To participate in the design, development and implement of Omni-Channel customer analytical solutions
- To perform in-depth customer and campaign analysis - aiming to make recommendations to improve future campaigns
- To continuously review process and develop automation to improve BAU efficiency
- To implement strategic marketing solutions including pre-campaign analysis, tracking and evaluation
- To monitor and analyse online digital marketing and social media activity
The Successful Applicant
- Degree holder in Marketing/Computing/Statistics/Information System discipline
- 1-3 years experience in related field, preferably with luxury retail or retail experience
- Experience in database marketing/campaign management, reporting and management information
- Able to analyse and translate data into meaningful reports with recommendations
- Good understanding of campaign management and customer segmentation
- Proficiency in SQL, and Microsoft Excel (with experience in Google Analytics, Tableau is an advantage)
- Good command of written and spoken English and Chinese
- Candidates with less experience will be considered as Junior Customer Insight Analyst
What's on Offer
5-days work
Bank holiday
Medical coverage